WHY ALL BUSINESSES NEED RED ROXY STUDIOS
On the 10th of February 2018 I had the esteemed honour of being interviewed by the beautiful and multi-talented Mistress Kaz B, a fierce and powerful dominatrix, an accomplished novelist and columnist for the Daily Sport. It was a fantastic and rare experience in which I was encouraged to give insight into my personal life as a designer. You can read the interview here.
Every morning as the golden Andalusian sun rises, Greg rises, pours himself a glass of freshly squeezed orange juice and sits on his sunny balcony in glorious Marbella. He opens his laptop and sets to work, turning explicit pornographic images into beautiful works of art that are dazzling to the eye. This is a day in the life of a self-employed graphic designer who is sought out by the industry’s most high end brands to give their products an air of magnificence, whilst creating a stunning world of fantasy that the consumers are eager to buy into.
Greg founded Red Roxy Studios back in 2010 after graduating in Visual Communication and discovered his talent at the age of 5, although back then he was creating far more innocent designs than the provocative images he constructs today.
It was during the recession that he was asked to take on a project for an entertainment company. Later he discovered that ‘entertainment’ actually meant adult content, but he was happy to take on the challenge and breathe some new life into a tired industry that had become complacent. Greg revelled in seeing the images transform before his eyes as he weaved his magic and soon he was hunted down by adult companies all over the UK, eager to add a dash of Red Roxy talent to their brand.
The name Red Roxy has a subtle sexuality to it and it transpires that the brand name was based on an electronic dance track that Greg had created about the porn industry whilst at university. Greg says:
The graphic designer reveals he is inspired by trending markets. He names Edward Bernays, Kantar Futures, Empire Design, BLT Communications and Fireplay in his list of sources from which he draws creative energy. Having hired Greg myself recently to design a book cover for me, I can say that his work is like a breath of fresh air. In an industry where so many corners are cut and amateur content is rife I am keen to hear Greg’s opinions on this. He tells me:
Harmony Films, one of Red Roxy Studio’s biggest clients are a great example of how great marketing and design can help brands actualise their success. The British Movie Studio has won 9 AVN awards and recently won Foreign Studio Of The Year at XBIZ in Vegas. They are living proof that investing in the quality of their branding and products gets results.
However, you don’t have to be a huge brand to see a rise in profits and gain recognition, you just need to think outside of the box. Small businesses should consider graphic design as an investment rather than an additional expense. Greg believes that you get out what you out in! His passion for design is certainly contagious and having conversed with this eloquent businessman, I am feeling a shift in my thinking and it easy to see how one man’s vision can change perceptions and influence trends and brands. It’s obvious that Greg is ambitious, passionate and forward thinking, but I can’t help wondering if looking at boobs and bums all day is a little like eating a mountain of sweets every day. Can you really have too much of a good thing? Greg reveals that his focus is the end product and his customer’s needs. He believes that the key to selling more porn is to empower women and not to objectify them and of course I couldn’t agree more! When it comes to sex, Greg reveals he prefers the real thing. As tempting as it is, I decide not to pry too deeply into Greg’s private affairs and instead ask him about difficult customers. One thing he finds baffling are businesses that don’t feel they need social media marketing. He says:
I make a mental note not to get on the wrong side of Mr Red Roxy, seeing as I have trouble sleeping as it is without pesky demons popping up shouting peekaboo just as I drift off! Eager to get this thought out of my mind I quickly change topic and ask what is the most embarrassing thing that has ever happened during his career. He has me in stitches when he reveals:
Tip duly noted! I wonder if this is the kind of advice Greg would give to his 15 year old self.
This dedicated chap certainly means business and expects to receive the same level of professionality as he has become accustomed to giving his clients. So it’s no surprise to learn that his aim is for Red Roxy Studio’s to “Become the number one creative design and advertising agency for Adult Entertainment in the world.”
The entrepreneur’s relentless ambition and dedication to detail is probably one of the things that has him standing head and shoulders above similar brands. He plans to help his clients inject a higher level of passion into their businesses and help them continue to profit from changes in the laws regarding the internet regulations that are coming into place in the year ahead. Also underway is a line of apparel and stylised playing cards which feature the crème de la crème of porn stars.
I ask Greg why businesses should choose Red Roxy Studio’s for their business and he jokes: “Because if your competitors do, we’ll bury you!”
Finally, I ask what Mr Red Roxy’s favourite types of projects are and he quips
“Boobies and bums!’ then he continues “I also prefer projects that I can spend the day on without worrying about anything else. I don’t like quickies! “
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